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Ten Ways to End Your Advertising Copy 1. End your ad copy by telling people what will happen if they buy your product. Use your most powerful benefit as the example. 2. End your ad copy by telling people what will happen if they don't buy your product. Use a problem that they won't be able to solve without it. 3. End your ad copy with a series of questions they will always say yes to. They then will be used to saying yes when you ask them to order. 4. End your ad copy with a short review of your whole ad. Repeat all the major benefits and features they will receive. 5. End your ad copy with a deadline. Tell them it's a limited time offer and they need to order by a specific date. 6. End your ad copy with a powerful guarantee. Give them a lifetime or triple your money back guarantee. 7. End your ad copy with a testimonial. Use one or two of your customers' testimonials that is believable and that includes specific results. 8. End your ad copy with a free bonus. When you give them a free bonus it increases the product's perceived value. 9. End your ad copy with a discounted price. Just list your regular price and then offer a discounted price off the order right now. 10. End your ad copy with a free sample or trial of your product. If your ad didn't attract them to buy, maybe a free sample or trial would.
This article was posted on December 12, 2005
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