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It's More Than Bread And Milk If you want to write copy that makes your prospects sit up and take notice, look no further than the headlines on the magazines in the supermarket checkout rack. Odd as it may seem, there are some real similarities to the cashier’s lane and your business. The headline writers, like you, have limited time to (A) grab the potential customers’ attention, and (B) encourage them to select their offering over all the other choices. Magazine headline writers may be the best marketing copywriters in the world and you can learn a lot by reading their work. With no gender bias intended, women’s magazines seem to do a much better job with cover layout and writing. Consider these clear, concise and attention grabbing headlines: Rate This Week’s Scorching Sex Position Eat All the Chocolate You Want Train Your Fat Cells To Release 6 lbs. A Week Retire Rich on $3 a Day Head to Toe Healthy: Lifesaving Info on Heart Disease, Cancer and More What’s Going on Inside Her Head? Change Your Life in Five Weeks His Moan Zones Create A Stress Free Home Get The Raise You Deserve Half Off Tropical Getaways Business success begins with getting attention and standing out from the crowd. You do that in the words you choose. Comparing business advertising to a well-written magazine headline may seem simplistic but no one said all smart marketing has to be complex.
This article was posted on February 17, 2006
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